Package the Unpackageable
The UnderCover Collection was imagined as a concealing powder for women that want to take on a different personality. These personalities are based on hair color stereotypes. UnderCover Series was created for the average woman that wants to apply a different personality every now and then. The design is intended to capture a sense of sophistication through minimalism, with color signifying each personality. The structure of the package creates a sense of magical transformation. The graphic of stylized hair hints at what awaits the consumer when revealed.
The UnderCover Collection was imagined as a concealing powder for women that want to take on a different personality. These personalities are based on hair color stereotypes. UnderCover Series was created for the average woman that wants to apply a different personality every now and then. The design is intended to capture a sense of sophistication through minimalism, with color signifying each personality. The structure of the package creates a sense of magical transformation. The graphic of stylized hair hints at what awaits the consumer when revealed.